| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-518-036 | Bose Corporation: Communication Strategy for Challenging Apple''s Beats by Dr. Dre | Dolan, Robert J. | Marketing | Marketing Management( 18945 ) |
| 2 | 9-518-079 | Membership Rewards from American Express | Santana, Shelle;Frei, Frances X.;Pickle, Lauren G. | Marketing | Marketing Management( 18945 ) |
| 3 | 9-918-527 | Sagacity Tea: What Direction for Growth? | Quelch, John A.;Handlin, Amy | Marketing | Marketing Management( 18945 ) |
| 4 | F1804A | Finding the Perfect Pace for Product Launches | Harvard Business Review | Marketing | Marketing Management( 18945 ) |
| 5 | F1805B | Men Buy More from Manly Men | Otterbring, Tobias;Beard, Alison | Marketing | Marketing Management( 18945 ) |
| 6 | IN1471 | Can 3G Capital Make Burger King Cool Again? Brand Building Under Zero-Based Budgeting | Chandon, Pierre;Heely, Laura;Machado, Fernando | Marketing | Marketing Management( 18945 ) |
| 7 | Ke1023 | Best Buy: Creating a Winning Customer Experience in Consumer Electronics | Sawhney, Mohanbir;Goodman, Pallavi;Keerthivasan, Ganesan | Marketing | Marketing Management( 18945 ) |
| 8 | ROT361 | Consumer Behavior Online: A Playbook Emerges | Soman, Dilip;Kim, Melanie;An, Jessica | Marketing | Marketing Management( 18945 ) |
| 9 | UV7369 | Country Market Collection: A Case of Channel Conflict | Whitler, Kimberly A;Raggio, Randle D. | Marketing | Marketing Management( 18945 ) |
| 10 | W73C09 | Blue Apron: Turning Around the Struggling Meal Kit Market Leader | McCarthy, Daniel M.;Schwartz, Eric M. | Marketing | Marketing Management( 18945 ) |
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